PLR

The Explanation Of Private Label Rights

Private Label Rights, or PLR, as it is commonly known as, has taken the internet marketing world by storm.  This content is becoming extremely popular and useful for those who are looking to create new products and new content. 

Private Label Rights is content that can be sold to others.  The content can be edited and modified to the purchaser’s desires.  These types of rights allow you the flexibility to change sentences, paragraphs and whatever else you see fit to change. 

There are occasions, however, where the creator has certain limitations on how you can use the Private Label Rights content.  You may not necessarily have the flexibility and the freedom that you thought you had to edit.  Prior to your purchase, it is to your advantage if you inquire with the seller as to what the terms are.  This way, you won’t be stuck with something that you can’t do much with.

For the most part, Private Label Rights can be used to edit and modify the content to something different than the original.  You will either receive the Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a .txt. (text file).

The document and rich text files are usually in Microsoft Word, the text file usually comes from Notepad.  You can also put your name as the author, but it’s better if it’s been changed from the original first.  If the content is what you need, it’s good for you because you don’t have to spend hours upon hours wondering what to write about. 

As mentioned before, you will have to change more than just the authorship to make the content your own.  Look through it and see how you can make it better to suit you.  You may want to change the wording around in some if not all of the paragraphs.  You may want to substitute other words for what is already listed.  You don’t have to use big words that people don’t know the meaning of. 

At first, you may think why you are doing these modifications and what purpose does it serve.  That’s the reason you purchased the Private Label Right content, right?  So you wouldn’t have to change much of anything, if anything at all.  Wrong.  You are only one of hundreds of people who purchased the same content. 

The seller may or may not have a limit on how many can purchase; it would be advantageous if they did.  If they sold the same content to no more than, say, 200 or 300 people, then that’s not too bad. Even then, you will have to change your content considerably because there will be those buyers who think just because they have Private Label Rights content, they don’t have to change anything. 

What they fail to realize is that the more people that provide the same exact unchanged content on their websites and other products, the more the search engines will notice and not give credence to it.  This is the type of competition you don’t want.  If you do decide to go ahead with
it, not only will you have competition from clones, you will have to lower the price of your content in order to stay competitive with the others.  This in essence, lowers the value of the content. 

In order to get the best value for your products, you have to stand out from the crowd.  In addition to editing and modifying, find places in the content where you think it could use a little more meat in the body.  Make the content worth reading and worth selling to others.  In addition to the content, you should also change the title, if there is one.  It can mean the difference between blah, mediocre or a hitmaker. 

There have been many authors who had quality content, but their title or headline is lacking substance.  Which sounds better to you, “Tips to Revive Your Marriage” or “10 Tips To Revive Your Marriage Before You End Up In Divorce Court”?  The second title will definitely get people to thinking.  They’ll want to know how to get their marriage on the right track again or suffer the consequences.  Titles and/or headlines should provoke thought and stirring.

Terms For Private Label Rights Content

It’s good to want to make a profit with private label rights content, and it can be lucrative.  However, you must be mindful of the seller’s terms of using it.  Copyright laws go into effect when content is created. 

So when the seller conducts the transaction with private label rights content, read and be aware of what their terms are and adhere to them.  If you don’t, you can find yourself in a world of trouble. 

Take a look at some of the things that sellers decide on when creating terms for private label rights content:

Sell or not to sell?  More times than not, the seller will allow you to sell the private label rights package to others.  If they allow you to sell it, it can possibly set up a devaluing process.  This is because others may use the private label rights content as is and not bother to modify the contents in order to be unique.

Package or not to package?  It kind of ties in with the selling part.  Some people purchase private label rights content and resell it with content that relates to it.

Changing the content – this is practically a given because that’s the purpose of selling private label rights content is to make it unique and different from everyone else.  That is the way you can maximize your profits with private label rights content.  You have to set yourself apart from the “cookie cutter” people that choose not to benefit further.

Give away – This can be a contributor to making the content devalued.  Some sellers choose to opt out of this option. 

Offered a bonus or not?  Some sellers allow you to offer the private label rights content as a bonus with products that you already have.  Other sellers prefer not to do this because it goes into the devaluing issue again.  They think that if you do this, it will put a damper on those who try to sell the work. 

Paid membership sites – Some sellers don’t care to offer private label rights content to this group because they feel it can get in too many hands when they’re looking to limit the quantity sold.  It can also devalue the content because most people will be too lazy or don’t have time to modify the content to make it unique.

Resale and Master Resale Rights – There are some sellers that will allow you to sell the rights to others.

Selling of Private Label Rights – Normally, this is not allowed because this hurts the seller.  Unless you specify a price to sell it for, the buyer will try to sell it for a lesser cost so he can make more sales.  This cheapens the cost and the seller can lose money. 

Auction Sites – This will cause instant devaluing of the content.  There are already people who sell private label rights content on auction sites for $.99 and because of that, the value of the content plummets.  This being the reason why sellers usually don’t allow the selling of private label rights content on sites like eBay, etc. 

There are also times when the seller will offer what is called unrestricted private label rights.  That doesn’t happen a lot, but when it does, that means you’re free to distribute or change the private label rights content in any way you choose.  Talk about freedom!

So with these terms in mind, you can decide which ones would benefit  you the most and provide more profits to your bottom dollar.

The Quickest Way To Profitable Make PLR Content Unique To You!
 
One of the biggest problems many internet marketers face when they first start dabbling in the PLR market is knowing how to rewrite it.  Actually, the question usually goes something like: “How much should I change?”  In this case  the old ‘less is more’ doesn’t hold a drop of water when you’re talking about editing a private label piece.  It’s more like ‘as much as you possibly can’.
 
Remember, PLR is something that is sold as is over and over again to many people.  You can be guaranteed that at least one person isn’t going to change a darn thing in there.  Realistically speaking though, you’re going to find that a lot of people aren’t going to change a darn thing.  Then you have to worry about duplicate content and fighting for keywords which both are two complete other topics all on their own.  Just don’t do it.  Edit that PLR.
 
How you ask?  Simple.  The same way you edited the information you found in the encyclopedia when you wrote your senior term paper.  Remember now?  Remember how worried you were that your teacher would know you plagerized?  Yeah, that’s what we’re talking about.
 
For simplicity reasons, we’re going to use this article as an example.
 
Let’s start with the title.
 
“How to Make PLR Yours”
 
Just think about how many ways you can rewrite that title.  How about:
 
How Do I Edit PLR  *  How Do I Make PLR Mine  *  How Do You Alter PLR  *  How To Alter PLR  *  How To Edit PLR
 
Get the point?  Editing the title is the easiet change to make and the best place to start.  Another idea is to read the article more closely and see if you can go a whole different direction with the title.  There’s no rules stating you need to make the title say the same thing in different words.  It’s your article now.  Do with it what you’d like.  For example, another title for this article could be:  What’s the Best Way to Utilize PLR
 
Next you should work on the introduction.  Go back to the beginning of this article and re-read the first paragraph.  This particular introduction would be a snap to rewrite.  For example:
 
“How much should I change?” seems to be the question of the year when you’re talking about private label rights.  When first starting to get into the PLR market, this seems to be a big problem many internet marketers run into.  The answer is quite easy.  You will want to change as much of the content into your own words as possible.
 
See how I did that?  I’m saying the exact same thing only by using different words, swapping sentences around and even changing the order in which a sentence is written.  There’s no SEO algorithm that’s ever going to catch onto that.
 
Finally you’ll want to work on the conclusion.  If there isn’t one written already (which can often happen) then write it yourself.  If there is, do the same thing you did with the introduction paragraph.
 
There is certainly nothing wrong with editing every paragraph just like you did to the introduction and conclusion.  If you feel real froggy and want to alter the rest of the content – by all means go for it.  Providing you know what you’re talking about and you’re a decent writer, you could end up with a real knock out article that’s nothing like you started with or anyone else’s for that matter.  The more alterations you make the better.
 
Don’t forget your keywords and phrases you’re targetting.  Maybe for this article you want to focus on the words private lable rights rather than PLR.  So then you go through and find all the “PLR’s” and change them to private label rights.
 
There is one more thing you may consider doing and that is switching the order of the paragraphs.  This will depend on the article you’re using.  You need to make sure that whatever you edit makes sense when you’re reading it.  Remember – Believe it or not, ultimately websites are built for human readers, not search engines.
 
So there you have it.  The three main things you want to focus on changing is the title, introduction and conclusion.  Everything else is just like extra icing on the cake.  And no worries, once you start doing this a few times it’ll all come to you as second nature taking no time at all.
 

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