Direct Marketing And Research Blog

A Profitable Online Business In Six Steps!

Many people are intimidated about starting their online businesses, worried that they’ll just end up losing money.

But the truth is, as long as you’re following a tested and proven system for starting a successful online business, there’s actually VERY little risk.

With the right system, you can start slowly, with almost no upfront investment, using your free time on the weekends.

Then, over time, as you continue to learn and grow — and start earning your first modest profits — you can begin to invest more time and money in your business, applying increasingly advanced strategies, until your website is making serious money.

It won’t happen overnight, and it’s not quite as easy as some would have you believe, but if you take your time, stay focused and motivated, and don’t give up, a life-changing income really CAN be yours!

To help get you started, we’d like to walk you through this six-step system.

Step #1: Find A Lucrative “Niche Market”

The term niche market is probably the one thing we talk about the MOST because finding one is so critical to the success of your business!

If you’re new to the term, here’s how we define it:

A niche market is a group of people who are all searching online for the solution to a common problem, and not finding many relevant results.

In other words, you’re looking for a market that has HIGH demand and LOW competition. Simple, right?

So how do you find a niche market? In a word, research.

You’ll need to do keyword research to find out what problems people are typing into the search engines, you’ll need to do market research to find out where your potential market hangs out online, and you’ll need to do competition research to make sure there’s room for you in the market.

And remember: Do NOT rush this!

This is the single most important step you’ll take when creating your business. Finding a niche is like building the foundation for a house. The stronger your foundation is, the more stable your entire house will be.

Step #2: Find Or Create A Hot-Selling Product That Your Market Will Beg For

Once you’ve found your niche market, and understand the problem you’re going to help people with, it’s time to find the solution (product) you can sell to them.

And while you can build your own product to sell online, there are plenty of things you can sell without having to spend money on development, manufacturing, shipping, and storing.

You can:

  • Work with a drop shipper, selling their products while they take care of the shipping and storage for you
  • Join an affiliate program, and make money by recommending other peoples’ products on your website
  • Offer to perform a service for people

And while these are all great options for someone just getting started, the HOTTEST thing you can sell online is information!

By creating your own ebook that solves your visitors’ problem for them, you can sell and deliver it hands-free, plus keep 100% of the proceeds from each sale!

Step #3: Write Compelling Salescopy That Turns Visitors Into Buyers

With your market and product figured out, it’s time to start building your website, right? Wrong!!

Before you even thinkabout creating your website, you need to write powerful, compelling salescopy that answers your visitors’ biggest question: “What’s in it for ME?!”

Your copy is going to take the place of a salesperson in a brick-and-mortar store, answering all of your customers questions, overcoming their objections, and nudging them toward the buying decision.

And if you’re worried that your writing abilities may not be up to the task, don’t be! Writing good salescopy is more science than art…

… so as long as you understand a few basic principles of persuasion, you’ll be able to easily create highly effective copy for your site, even if you’re not a writer

Step #4: Design a Website That DRIVES Visitors To Take Action

Typically, creating a website is the step that “newbies” want to do first.

But hopefully you can see now, that there are MANY advantages to getting your market, product, and salescopy figured out before you tackle the site!

And when you are ready to build your site, you’ll want to avoid just jumping in with both feet. As with everything else related to your business, a bit of planning goes a LONG way!

That’s because you’ve got just a few seconds to “hook” your visitors, convince them that you’ve got EXACTLY what they’re looking for, and keep them on your site long enough to buy.

So by figuring out how your site will look, what kinds of graphics you’re going to use, where you’re going to put the salescopy, and how you’re going to organize the information on the page, you’ll end up with a website that makes sales right from the get-go.

And if you’re not comfortable with the idea of building your own website, it’s actually pretty easy.

In fact, if you can update your Facebook profile or send basic emails, chances are you’ll be able to learn how to create your own simple website faster than you thought possible.

Step #5: Use Email Marketing To Build Relationships With Your Visitors

Chances are, most of your customers WON’T buy from you the first time they visit, so it’s crucial that you stay in touch with them, so you can continue driving them back to your site to make a purchase.

And by far the BEST way to do this is with email marketing.

First, note that we’re NOT talking about spam! You’ll use your site to create a list of “opt-in” subscribers; people who not only WANT to hear from you, but have specifically given you permission to email them!

Email marketing is the perfect way for ANY business to make profits, because:

  • Your email list is made up of people who are inviting you to sell to them
  • You’re developing lifetime relationships with your customers
  • The response is 100% measurable, so you can evaluate the success of your campaigns within hours (saving thousands on advertising)
  • It’s effective, instantaneous, and cheap!

And as with most other things related to your new business, email marketing is pretty easy to do! There are lots of tools out there that make it as easy as sending a regular email to a friend!

Step #6: Drive Visitors To Your Website and Start Making Sales

Your job is NOT over when your website goes live! Now you need to start actively sending customers to it, and the FASTEST way to do that is with a pay-per-click (PPC) adverting campaign.

When you get started with a PPC campaign, you:

  • Get your site listed at the top of the search results in as little as 15 minutes
  • Get lots of traffic for very little money
  • ONLY pay for the advertising that actually works

And it’s SO easy to get started!

You just bid on specific keywords so that, whenever someone enters that word into the search engines, a link to your site appears at the top of the results page.

When someone clicks through to your website from that link, you pay the search engine the amount you bid on that particular word.

Then once you’re earning profits with your site through your PPC campaign, you can begin to focus on the many ways of bringing FREE traffic to your website!


And that’s it!

For over a decade now it’s worked for literally thousands of people, many of whom are now making incomes of $5,000… $10,000… $15,000 or MORE a MONTH!

Remember: go slowly and carefully, and stick to this plan, and you’ll see real results with your online business in no time!

Affiliate Marketing:

The easiest and most profitable way to start marketing on-line is with Affiliate Programs. If you are willing to put some time into affiliate programs you can make a comfortable living. You will not need a college degree or anything like that. The main road to success is focused commitment and lots of enthusiasm!

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1 Affiliate programs may be the easiest on-line business to start running. Of course it doesn’t hurt to do some research so that you can learn from other people’s mistakes rather than go through them yourself. In addition, you are likely to pick up on successful ideas that you wouldn’t have come up with yourself. There are numerous training products with great strategies to adopt. One of the best ways to do this is look at what other people who have been through the ropes already are saying in some of the popular Internet marketing forums.

Giblink Associate Program And Forum

2 Affiliate programs are a great way to get started in an online business. There are some ‘Top Affiliates’ who are making fabulous incomes from these programs. Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. You don’t even need to build a web site or handle the transaction. Your job is to drive traffic to your affiliate link.

3 An affiliate link is a special URL code that will identify customers coming to the company’s site from your advertising. It will be the web site address with a code attached to the end.That means if someone who is interested in selling the product comes through your link and signs up you will also get a small percentage of their earnings. Your Affiliate Manager will have your affiliate link and lots of creatives to get you started!

4To choose a Professional Membership type you should determine which one fits your needs and your interests. After finding a Membership option that looks good you should check out all the features and benefits that your membership offers. Start by checking out your “Affiliate Manager” all the many “Services” available to grow your business, the many different ways to “Advertise” your business. Also, under “Latest News” and “Education” you will find a wealth of information documents and downloads to give you an edge in today’s online business world.

5 The reason affiliate programs are so great for beginners is that you only need to focus on marketing. As you gain experience marketing you will make adjustments to your selling and start creating a wonderful income In affiliate marketing, the key to success is planning and focus. Take one strategy and concentrate on it for a set period of time, maybe a month. If it isn’t returning enough then look for an alternative and spend time developing it. If it is working, then look at ways of making it even better. Most people want to ‘get rich quick’ on the Internet and fail. To make real riches you need to have a strategy, look to the longer terms and stay focused.

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How affiliate programs work

Brief description: You send people to a web site. They buy something, or sign up for something, and you are paid a commission.

Affiliate programs are revenue sharing arrangements set up by companies selling products and services. As a web site owner, you are rewarded for sending customers to the company. For example, by February 1998, one of the first affiliate marketing programs, had attracted more than 30,000 webmasters giving wonderful publicity in exchange for a small commission on sales. Amazon now has “over 900,000 members” in its affiliate programs and they derives about 40 percent of their sales from affiliates.

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Depending on your skill level, you may already know how to
promote affiliate products using the ‘review’ business model.

But for those that don’t know, let me go over it in 5 steps..

1. You pick a product you’d like to promote.
2. You identify the keywords/keyphrase you want to target.
3. You build a review site with content based around your keywords.
4. You send targeted traffic to your review site.
5. You rinse and repeat the process.

That is the business model in 5 simple steps. And if you get
step 2 right from the start it will work in any niche and in
any market no matter how ‘crowded’ you think it is.

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